A small table.
Eight seats at most. Small enough that every question gets asked, and answered.
How it works
No slides.Just the table.
Eight seats. One table. Plain words for every term.
The method
Four things, done well.
Who Pays is taught the oldest way there is. A few people around a table, a map on paper, and questions out loud.
Plain words.
Every term explained the first time, in five words or fewer. No question is too basic.
Printed maps.
One sheet per morning, with the whole idea on it. You write on it and take it home.
Your product, or ours.
Bring your product, or borrow a case product: a sleep app, a home blood test, a medicine for a rare disease.
Rules of the room
Five rules.
- One
- Interrupt. Your question is the curriculum.
- Two
- Chatham House. Use what you hear. Never say who said it.
- Three
- Your product details stay under a mutual confidentiality agreement.
- Four
- No question is too basic. That is the point.
- Five
- Phones face down until the break.
What a screen cannot do
Why in person.
- 01
- Stop mid-sentence because your face changed.
- 02
- Ask the follow-up you were avoiding.
- 03
- Answer the question you thought was too basic.
- 04
- Keep what you say off the record.
- 05
- Sit across from you on a Friday morning in Amsterdam.
The format
Not another online course.
Eight people, one table, and your question in the middle of it.
| Feature | The Programme | Online course | Consultancy |
|---|---|---|---|
| Background needed | None | Often assumed | Expected |
| Your own product | Welcome, not required | Generic cases | After a proposal |
| Questions | Any time, out loud | A forum | In meetings |
| Group | Eight people | Hundreds | One client |
| Countries | NL, BE, FR and DE compared | Usually one | As scoped |
| Recorded | Never | Recorded | Written up |
Every
sideOf the table.
Who teaches
Why nobody feels slow at this table.
The people who teach here have sat on every side of it: the bedside, the research group, the global team and the country negotiation.
At the table, your question comes first, however basic it feels.
The seats
Every chair, in order.
- The bedside
- Nursing, including psychiatry.Where care is given, one patient at a time.
- The research group
- Public-health research.How care is organised, studied and measured.
- The business school
- International business economics.The language of budgets and markets.
- The global team
- Global market access in pharma.Value propositions: why a product is worth paying for.
- The country negotiation
- Market access, pricing and health economics in nutrition.Working with countries, one payer at a time.
What stays out of the room
Nothing from former employers comes to the table. The cases are public, or they are yours.